What do you know about your website traffic? Some of my clients have a vague sense of how many visits a month they have, but know little beyond that.
Google Analytics is a free service from Google that provides detailed statistics about visitors to a website.
The code provides a ton of data that can really help make wise business choices.
Over the next several months, I’ll provide tutorials on the different sections of Google Analytics. There’s a lot to learn and I want the information to be helpful, and allow you to make strategic business decisions.
One of my favorite things to do when thinking about building a new client’s website is to look into their GA Reports and check out Visitors Flow.
Once in the Visitors Flow section, you’ll see how people are moving through your website. Start playing around with the Visitors Flow section. You can segment it to new or returning visitors, direct, referral, and search traffic.
If you have no idea what any of the above means, hold tight. In the coming months I’m going to break this stuff down into a way that most people can understand. And, once you understand it, I think you’ll be able to make much smarter business decisions. Have no interest in learning it? Call me and I’ll audit your reports and provide a brief with information and recommendations.