For a new understanding of marketing and advertising, check out the Canadian Broadcasting Corporation Radio’s Under the Influence with Terry O’Reilly. The program explores the shift of advertising and marketing from hard sell to persuasion to dialogue. Always engaging and lively, each show contains information you can apply to your business or organization. Continue reading article
On the fence about branding? Uncertain of the benefits? You’re wrong. Very wrong. Here’s why.
People do business with people they trust. If you’re selling a professional service or selling clothing, whether you know it or not (and you do), you’re limited by the professionalism of your brand. An outdated logo created in Word in the 90’s does not look current or relevant. An ancient website communicates the same thing.
When a brand doesn’t convey professionalism, it hits an invisible ceiling. Think about it…. Would you purchase clothing from a website with bad photography? Would you hire a consultant who looks outdated and irrelevant? I sure wouldn’t. I buy clothing that looks good. I hire smart professionals that can solve my problems.
Your profit (or reach, if you’re a nonprofit) is limited by people’s lack of trust, which is especially frustrating if you’re offering a great service or product.
We’re engaged by clients because they want to land bigger deals, more lucrative clients, and partner with outstanding organizations and companies.
Want more specifics on what a brand could do for you? Call me @ 510-846-5530 or post in the comments section.
P.S. Considering redoing or building a website? Crappy logos and bad photography tank good looking websites.
We helped this green team rapidly develop a logo and business cards for their new endeavor. We can’t wait to help them create more.
They chose from three primary logo concepts and fourteen business card options. The winning concepts are pictured above!
We’ve been helping Community Violence Solutions rebrand for several months now. They are a Rape Crisis Center serving Contra Costa and Marin Counties and do amazing work.
Part of our process with them was to create a brand guide that articulates the ways to use the new brand elements — logo, letterhead, etc.
We created a 12-page Brand Identity Guide and eight standardized Word document templates that mimic their stationery, including a sample memo and letter, to a full proposal and power point template. It’s all consistent, looks good, and is easy for staff to use.
Does your office or organization have guidelines on how to use your logo or represent your brand?